Marketing Strategy >
We focus our efforts on the end-result, so we’re big fans of strategic marketing. Marketing plans don't require pomp and hype, just a focus on the most important things in your business - your message and your audience - the trick is to get them in front of each other as efficiently and as cost effectively as possible to drive an increase in audience and therefore revenue.
We offer the following marketing services:
• Online Marketing
• Social Media Marketing
• Marketing Plans
• Market Research
• Direct Marketing
Projects >
At Tileworks our experience with Karla and her team at Mint Ideas has been one of total immersion.
After a thorough study of where we had stumbled to by ourselves or with staccato input from a number of “experts”, we have been taken on a journey from the typical kiwi No.8 wire, do-it-yourself, backyard marketing approach, to the realms of the more polished storefronts of New Zealand, and in fact the world, through our website.
Little wonder that we have had two of our best years of trading in eighteen, in the 2010 and 2011 financial years.
Having Karla and her “Minties” involved as marketing management team, has enabled us to think bigger and more highly of ourselves, and develop at a pace that is accelerating whilst others struggle. There is no doubt we would not be where we are without them.
Paul Castle, Managing Director.
Tileworks / client testimonial
Tileworks initially approached Mint Ideas to assist with their marketing catalogue. It quickly led to a brand reposition with the company's image, as well as implementing an on-going advertising campaign to help Tileworks build brand awareness with their target audiences – both commercial and homeowners.
Kitchen Mania / client testimonial
LOVE THE NAME?
Yes, they are crazy about kitchens! It all began one Friday night when the director Carl Arnold rang the Mint Ideas crew to find out if we could design an exhibition stand for the Auckland Home Show by the following Monday. The challenge was accepted and creative design and marketing strategies were implemented in time for the Home Show & Kitchen Mania's grand opening day. The challenge included: exhibition stand design, marketing collateral, advertising creative and website development.
We have worked with Mint Ideas since 2003, and enjoy the relationship as they are as passionate about doing a great job as I am! The turnaround from brief to delivery is always efficient, they understand our brand intimately, and the pricing is competitive. Mint Ideas have been involved with a wide spectrum of media for us – from signage design, through print, magazine advertising, electronic media, presentations, loyalty cards – they are very capable at coming up with solutions to our design needs. Their delivery is consistent across all media types which has helped us to build a strong brand identity. I would highly recommend Mint Ideas to any company looking for a partner to meet their marketing needs.
Hady Wenham, Managing Director.
Forme Spa / client testimonial
WORLD CLASS SPA
Forme Spa is New Zealand's leading luxury day spa, with 9 locations throughout the country. Forme Spa has worked with Mint Ideas since 1993 and entrust us to create their marketing and advertising material.
B&F Papers / client testimonial
B&F Papers have been around since 1920 and are the only New Zealand owned paper merchant. They have branches throughout the country and pride themselves on being local. Known for their specialty papers, graphic designers love them, and printers can't live without them. Mint Ideas were engaged to help develop their website and marketing material.
Airfoam / client testimonial
Airfoam® wall insulation is a high performing foam insulation system specifically designed for insulating wall cavities in existing homes. They have proudly insulated the walls of New Zealand homes for over 30 years. Mint Ideas have helped develop a brand standards manual as well as a content management website that the franchise can update themselves.