As Managing Director and founder of Mint since 2000, Karla's main passion is helping brands identify and go after new opportunities in the market. A keen observer of new online trends and the different advertising mediums, Karla brings practical marketing experience, creative expertise and unique ideas in a fast changing environment. After 18 years in the industry, she has worked with many international and New Zealand brands, from Coke, Schwarzkopf, BMW, Farmers, Progressive Enterprises and AMP Insurance. Karla loves to travel and enjoys the outdoors. She enjoys snowboarding and on 'blue bird' days, you'll find her on Mt Ruapehu. She is also an animal lover and supporter of many animal charities.