5 reasons good design can help your business


1. Attention

A well-designed logo or shop will not only grab attention because of its features, but also because of its looks. If a shop looks ugly from the outside, then customers may not want to come inside. If your logo is old fashioned then a client might go for a competitor that looks more modern. Make sure your company brand grabs the eye of your potential customers. Think of small children, they are often attracted to strong bright colours, hence most businesses targeting children will use lots of colour.

2. Recall

Think of your favourite beverage, you might think it's the product inside the packaging that matters. More than likely you would have picked out that beverage because you were attracted to the packaging first. Think about the thousands of products on supermarket shelves, and what happens when you do your grocery shopping? I'm sure the majority of you would just instinctively pick up products that you recall what the packaging looks like when doing your normally weekly shop. 

3. Strategy

As the world is being driven by more visual content, standing out in the crowd is getting harder. If you think about the success of some famous international brands such as McDonald's and Nike, both have simple but effective logo designs. Using good design to create your own space, is a great way to set things up for the future.

4. Goodwill

As companies are struggling to compete in the battle of price, recession and severely damaged economies, the ones that will survive are the brands that are trusted by customers. When you create a design - be it for a product, an advertisement or just a hoarding on the street - a connection is what customers are looking for. Everyone wants to know that you are thinking about them and nothing says that better than meaningful design.

5. Loyalty

Designing a brand isn’t just about getting customers and increasing sales. Good design can also help create loyalty. So how do you do this? Keep your design quality high. Engage with your customers by keeping in regular contact. Ask for feedback from them, find out what they like and dislike about your brand. Lastly, provide an added incentive with what you are offering by finding a way to add value.

Kirralee Fisher