Mobile marketing tactics used by B2B marketers
This data is a little old, but still important to show that if you're in the B2B industry email marketing is still in the top 3 tactics used by marketers worldwide.
Is your email marketing working for you? If your stats are on a downward spiral, then it's time to start working on your email marketing objectives and start making some changes, more importantly doing some testing and measuring of different ideas to help improve your performance.
Here are some suggestion on what you should be measuring on a monthly basis.