What are the most effective tactics used for lead generation?
On opening my inbox this morning, I was still surprised to see that the majority of email newsletters sent to me are still not responsive, meaning they are really had to read on a mobile device and some of which I could not read the type at all – it was too small.
I'm sure the majority of you will agree that you spend a lot of time reading your emails in between meetings and outside of working hours. Whether you are B2B or B2C, it is important to be using the right technology.
Here are some interesting stats from Ascend2, that shows email marketing as being the top source for lead generation. By improving the quality of your email marketing, you have a better chance of increasing your sales if they can be read easily on all devices.
If you need help with your email marketing, click here to send us an email.