Top 5 email trends

  1. More automated emails running e-commerce websites - abandoned cart emails, email signups, all personalised from data.
  2. Emails will shrink - mobile phones are now the most common devices to access emails, with the average email now between 50-125 words for optimal effect.
  3. Email will have a more conversational tone - keep it real, be honest. Write like you talk, ask questions that encourage your customers to respond.
  4. Email targeting - capturing user interests, behavioural driven content giving recommended items.
  5. Expect to see the trend for use of animation such as animated gifs.
Kirralee Fisher